Long before Sam Williams’ NRL career came to a close in 2022, many had the Cooma product pegged as a future coach.

The halfback is highly regarded for his footy brain, leadership skills and articulate manner.

Williams played 107 NRL games before joining the Queanbeyan Kangaroos in 2023 where he led the first grade side to premierships in 2023 and 2024, and a grand final appearance in 2025.

His rise through the rugby league coaching ranks has taken another step forward with Williams appointed as the head coach of the Northern Pride Hostplus Cup men’s team for the next two seasons.

The Northern Pride is a feeder club for the North Queensland Cowboys and play in Queensland’s top rugby league competition, the equivalent of the NSW Cup.

The Northern Pride, based in Cairns, announced Williams’ move last week.

Northern Pride CEO, Garreth Smith, said Williams’ appointment signals the club’s continued commitment to fostering strong leadership and professional standards in Far North Queensland.

“Sam understands the game at the highest level and has shown great ability in developing players and creating winning environments,” Smith said.

“We are confident he will drive our Hostplus Cup program forward and continue to strengthen our pathways.”

Williams said he is excited to be joining the Northern Pride and leading the Hostplus Cup squad.

“The Northern Pride has a proud history and a deep connection to its community. I’m honoured to be given the opportunity to lead the club and work with such a talented group of players and staff,” Williams said.

“My focus will be on building a strong culture, developing local talent, and delivering success on the field for the people of Far North Queensland.”

Williams will officially commence his role at the beginning of the 2026 pre-season, working closely with the club’s football and pathways staff to prepare for the 2026 campaign.

The Northern Pride family look forward to welcoming Williams and his family to Cairns and the Northern Pride community.